CLIENT: NIKE
Project: Yo'Hood exhibition
A collaboration with a design agency to produce a series of 4 animations for an exhibition at the new Nike space at YO'HOOD Shanghai expo, celebrating the history of 4 ground breaking sneaker designs, from the original Waffle Racer to the 2016 Air Mag. Hand drawn cel elements were mixed with other 2D motion graphics and 3D animated material to achieve a diverse and varied brew.